Nearly 85% of a consumer’s time spent on their smartphone is spent in an application. This means ever-increasing consumer expectations when it comes to app sophistication. It’s not enough to simply have a user-friendly, secure, and useful app. Consumers want their mobile applications to do more, and as technology changes, consumers need their apps to keep up.
Even simple applications ease the daily grind, but if they don’t serve a concrete, specific purpose, users will abandon them. Research conducted by Localytics, an app development and user services company in Boston, Massachusetts, shows that 38% of respondents will download an app to make a purchase, but half immediately uninstall the downloaded app after the purchase is made. A successful application has to stay relevant to users by promoting re-engagement with the services. Basically, users need a return on the investment of their time every time they use an application.
Often, mobile app users find themselves opening multiple apps to complete one task. Localytics’ research indicates users want tomorrow’s apps to be more integrated with more personalization. They look for applications that store and reuse their user preferences without prompting, but still keep them secure. Applications must also remain functional despite the rapid update environment of modern technology. Developers should consider rapid testing that aligns with frequent updates, to ensure their application integrates properly after every change.
Finally, users want their real-life experiences better synced up with their applications. If an application tracks your sleep habits, it should also offer suggestions to improve quality of sleep. Application content must be tailored to user’s interests, location, and habits in order for them to feel compelled to keep opening and using the tool. Not to mention, applications must be fluid and dynamic, meeting users on their level, where they are. More than this though, applications must integrate seamlessly with major cloud platforms like Google Maps, Twitter, SalesForce, etc. If applications don’t work the first time, users will uninstall and look for something that does.
It’s crucial to have continued support for applications after development, especially in the tech environment of the day. iLAB’s iTEST method ensures your application retains the same competitive edge you created it for. If you have questions about integrating mobile application technology or testing an application contact iLAB today.